Incentive Toolkit

Sac Metro Air District incentive program recipients are required to brand and promote projects to help ensure that Air District programs are widely recognized as a regional resource for advancing clean air and climate resilience goals.

The toolkit and associated resources are provided to help grantees meet branding and promotion requirements. The toolkit provides guidance and templates for project photos, testimonials, social media posts, newsletters, website posts, news releases, and events.

Incentive Branding and Promotions Toolkit (PDF) updated September 2026

District Wordmarks and Branding Files

On-Road Vehicles and Infrastructure

All on-road vehicles and infrastructure projects must be branded with the Sac Metro Air District's wordmark. Use of the Air District’s name and wordmark must adhere to the District's Brand Guidelines outlined in the Incentive Toolkit.

Sac Metro Air District Vertical Wordmarks

PNG Files (for use on printed or digital materials):

Full-Color (for use on white or light-colored backgrounds)
White (for use on dark backgrounds)

EPS files* (for use on vehicles and infrastructure):

Full-Color (for use on white or light-grey vehicles or infrastructure projects, must have transparent background)
White (for use on all other vehicle colors, must have transparent background)
Black (school bus only, must have transparent background)
School buses funded by the District and CCI should use the following design:

Sac Metro Air District Horizontal Wordmarks

PNG Files (for use on printed or digital materials)

Full-Color (for use on white or light-colored backgrounds)
White (for use on dark backgrounds)

EPS files* (for use on vehicles and infrastructure):

Full-Color (for use on white or light-grey vehicles or infrastructure projects, must have transparent background)
White (for use on all other vehicle colors, must have transparent background)

*EPS files require Photoshop to open/view, but they can be saved and sent to designers creating branding.

Off-Road Vehicles and Equipment

District-approved decals for off-road vehicles and equipment are provided at the time of inspection by your project manager.

California Climate Investments

Projects that also receive funding from California Climate Investments (CCI) must adhere to CCI's Media and Communications Guidelines.

California Climate Investments (CCI) is the umbrella brand for all programs funded by Cap-and-Trade dollars. The State of California developed the brand to emphasize the importance of the Cap-and-Trade program as an essential piece of California's climate portfolio that generates revenue to invest in clean technologies and reduce pollution, particularly in the state's most disadvantaged communities.

Community Air Protection Funding Guidelines

All projects that receive funding through the Air District's Community Air Protection (CAP) Program are required to acknowledge that funding in project-related communications and materials.

In addition to the standard Air District funding acknowledgment requirements outlined in the toolkit, CAP-funded projects must include the following language, as applicable, on:

News releases and media materials
Project webpages
Newsletter articles
Infrastructure and project signage
Event signage, programs, handouts, and other event materials

All applicable materials remain subject to any review and approval requirements established in the grant agreement or elsewhere in this toolkit.

AB 617 Projects

Projects within the boundaries of the Air District's AB 617 South Sacramento-Florin community that receive funding through the Air District's Community Air Protection (CAP) Program are required to acknowledge that funding in project-related communications and materials.

Required Language

“[PROGRAM/PROJECT NAME] has received funding from the Sac Metro Air District Community Air Protection program, a program focused on improving local air quality. This project aligns with air quality goals in the South Sacramento-Florin Community Emissions Reduction Program (CERP)."

Replace [PROGRAM/PROJECT NAME] with the name of the funded program or project.

Use of Required Language

The acknowledgment should be included wherever the funded project is described or promoted. For materials with significant space limitations, grant recipients should contact your project manager before publication or production to determine how to proceed.

Other Projects

Projects outside of the Air District's AB 617 South Sacramento-Florin community that receive funding through the Air District's Community Air Protection (CAP) Program are required to acknowledge that funding in project-related communications and materials.

Required Language

“[PROGRAM/PROJECT NAME] has received funding from the Sac Metro Air District Community Air Protection program, a program focused on improving local air quality."